Wednesday, 13 April 2011

Cardon Copy

http://cardoncopy.com/

This is a link to a really interesting website that looks at the redesign of poorly considered, self distributed posters and fliers. Below is the description given on the website of its mission.

CARDON COPY, TAKES THE VERNACULAR OF SELF-
DISTRIBUTED FLIERS AND TEAR-OFFS WE HAVE ALL SEEN
IN OUR NEIGHBORHOODS. IT INVOLVES HIJACKING
THESE UNCONSIDERED FLIERS AND REDESIGNING THEM,
OVER POWERING THEIR MESSAGE WITH A NEW VISUAL
LANGUAGE. I THEN REPLACE THE ORIGINAL WITH THE
REDESIGN IN ITS AUTHENTIC ENVIRONMENT. 
Here is a screen grab of the website showing snippets of some of the reworked posters and fliers.


 Here is a poster and the redesigned version for a room for rent.
 Above are the original and redesign of a poster for a found watch.








 

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