Monday, 26 September 2011

Interesting development of brand and packaging for drink.

Interesting to see the development of the brand itself and the packaging working together, going all the way from initial ideas, to logo development and the final packaged product. Despite this, I'm not sure on the choice of the final packaging, although there are some nice techniques I think some of the previous designs are stronger as they use the packaging itself more effectively. Also I think the colour of the bottle for the chosen final is much too strong for the brand, using the colours of the fruit for the bottles I preferred, however this is only my opinion and it still shows a nice development.

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