Monday, 10 October 2011

Monochrome identity for Oficina

Task 2 - Colour for print 
Atelier Martino&Jaña

This is an identity for Ofcina that I found on behance. It's monochrome printing which makes use of both negative space and positive. Although the type looks very crisp and quite nicely considered, I find that the logo looks abit clumsy. This may be because of the shape or the size at which they have placed it into the designs, but I don't really like it. I do like the simplicity of the identity and I think it could have been a little more refined. I like that it would work in other colours, due to it being monochrome it could be adapted.

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