Monday, 12 March 2012

Existing Fedrigoni brief. London showroom

A Fedrigoni brief produced to promote their London showroom to designers, in order to encourage them to use it. This is a similar thing to what Matt and I originally thought about producing, however we're not sure whether this type of promotion is most effective. Although a nicely printed promotional book is nice, we didn't feel that it was interesting enough to capture the attention of designers. Something more interactive may have this effect.

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