Tuesday, 8 May 2012

Stockholm Design Lab

Stockholm Design Lab
Moderna Museet 
Promotion and exhibition environments

Above are some really interesting graphics for an exhibition by Stockholm Design Lab and although I think that most of the examples of the graphics in the environment are photoshopped there is still are really great idea of how they will look in context. I'm unsure as to what this exhibition is about however I think that the abstract shapes used in the promotional material are really eye catching, and the use of these throughout the printed material really gives the material a nice visual consistency.

Promotional material and environmental design for the Moderna Museet. Interesting choice of typeface for the museum logotype, however I think it works really well and seems to have been applied really effectively throughout the exhibitions and promotion. The artistic brush aesthetic of the logo compliments the other faces used, and is relevant to the subject to which it is being applied, a museum. I particularly like the photographs showing the things they've applied the logo to, such as a toothbrush and a balloon. These aren't necessarily things that would be sold or seen within the museum, but show nicely how the face can be applied effectively to almost anything.

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