This is a piece by Josh Finklea, the same designer as the Sensoria book and gallery concept. Designed to promote a New wave french cinema series. I think the aesthetic used is totally relevant and really intriguing. A really good combination for promoting something. I imagine this is the kind of promotion that would be in a cinema and picked up by anyone interested when passing. I imagine it would be displayed and stored as the booklet, however it does fold out to a large scale screen printed poster.