Design is not an expense – It is an investment
Graphic design is not just the difference between beautiful and boring. It is the difference between customers choosing you and choosing your competitors.
A powerful tool for business, graphic design is really not an expense. It is an investment – not only in looking good, but in the success of your business.
Your image is the only thing potential buyers can connect with. Make sure the impression you are making is the right one.
Graphic design: the ultimate BUSINESS advantage
Proper design has the power to:
1. Improve your image and strengthen your brand
2. Make your business stand out from your competitors'
3. Sell your messages to customers more convincingly
Almost everywhere we look, visual images are competing for our attention, entertaining us, or trying to persuade. Visual artists create art to communicate thoughts, feelings, and ideas through painting, sculpting, or illustration. Illustrators and graphic designers are practical artists who put their talents at the service of commercial clients. Clients include major corporations; retail stores; and advertising, design, and publishing firms (Harkavy 288). Graphic artists convey a message or create an effect by visual means, using illustration, typography and/or photography (CC). This career field welcomes originality and creativity with open arms, letting the artists further explore their imagination. Graphic designers are not primarily fine artists, although they may be highly skilled at drawing or painting, most designs commissioned to graphic designers involve both artwork and copy.
Thus, the designer must not only be familiar with the wide range of art media and styles, but he or she must also be familiar with a wide range of typefaces and know how to manipulate them for the right effect ( Ferguson 158). Because design tends to change in a similar way to fashion, graphic designers have to be up-to-date