This is a book and poster designed for a conceptual gallery exhibition. The poster to advertise and the book I assume would be purchased at the gallery exhibition itself to give background on the artists and the concept of the exhibition. The audience would be people interested in the gallery or exhibitions and also the people who turn up at the gallery. The poster would be seen around the gallery and the book would be found at the gallery probably on a large scale so that it's noticed. The book would be very simple and would be for people already there, so it doesn't need to sell the gallery as such, it just needs to describe it. A really nice body of work I think and the perfect forms of distribution for both elements.